Company Overview

Embrace Digital is a subsidiary of Embrace USA, LLC, a full-service entertainment agency with offices in Los Angeles, Miami and Toronto (embracepresents.com). Embrace works across the full spectrum of entertainment marketing, including brand partnerships, event production, media planning & buying, talent management, and concerts.

Methodology

Embrace Digital has developed a proven strategic cycle, designed to Acquire, Engage, and Retain a community that will have a deep and lasting relationship with the brand online. We want to fully Engage our online audience, to create evangelists that will help us tell the story about the brand. This idea is at the forefront of everything we do digitally, that today people in online communities are more powerful influencers than traditional advertising.

Key Individuals

Philip started off his career in the talent agency world, working at SL Feldman and Associates in Toronto as an agent assistant and then agent. He left to manage the North American music program for the Jack Daniel's brand at the Hive Strategic Marketing, where the program evolved and grew during his tenure. Philip then became a Director of Wireless Marketing at Rogers Communications, the largest telecom in Canada. There, he led Rogers' agencies, handset manufacturer OEM's, and sales teams to record results. He was instrumental during the 2008 iPhone launch in Canada, and also helped successfully launch the Blackberry Pearl, Curve and Bold into the Canadian marketplace.

Philip has been a partner at Embrace since 2009, and resides in Los Angeles.

Aaron is one of those people who has the right mixture of energy and intellect, who earns his right to be on the cutting edge through his commitment to learning, innovation and partnerships. Aaron’s role of providing holistic digital consultation to firms looking to embrace the New Media Revolution, with emphasis on interaction and engagement is a fantastic fit for his skill base. Aaron often defines his holistic approach as a Media Mix Consultation as keeping Traditional Media campaigns that work intact while enhancing the effectiveness of the marketing mix by creating complementing, consistent branding messages via New Media Vehicles. With a foundation in Digital Marketing and Experiential Marketing Campaign Coordination, Aaron understands that engagement is the primary method for getting your target audience to embrace brand messages.

Daniel is a senior marketing professional with a 10+ year track record of success in strategy and planning, business development, entertainment marketing and partnership management. Recognized as a particularly effective team leader who focuses on achieving results. Before his time at Embrace, Daniel built his foundation on developing and executing branded music strategies and alliances for the marketing arm of Rogers Wireless. This included managing all of their strategic music alliances including Live Nation, MTV, MuchMusic, the major record labels and several music properties including NXNE, CMW, and the Polaris Music Prize.

George is a search engine marketing professional, specializing in organic search, or SEO. He is fascinated by new technology and searching for a mobile app developer to join him in creating the next big thing. He loves music, especially experiencing it live. He took this passion and co-founded Silent Storm Sound System. They create unforgettable 'silent disco' experiences. He also co-founded Social Mediacs, a modest new media marketing agency and The HighLife, an online culture magazine.

Alex Slater - Manager of Creative Services

Alex began his career working for creative firm Naked Ideas Ltd. in London as a Project Manager and Graphic Designer. Since then he has been involved in a variety of Design projects ranging from custom Package Designs for WeSC Clothing and Karmaloop.com to shooting and producing a music video for east coast hip-hop duo RADIx. His interest in different creative practices and styles has allowed him to expand his understanding of the design world. With a double B.A. degree in Fine Arts and Communications he has excelled at producing a eclectic range of designs under tight deadlines.